Our Story + Mission

In 2012, the story of IVYBEARS® began in Cologne, Germany, when longtime friends were discussing the hair problems they faced in their early 30s.

Kaan, the founder and CEO of IVYBEARS® was always thinking with his friends about the hair problems of men and women in their thirties. All of them agreed: there is no good solution for thinning hair. Most existing hair care products or supplements taste terribly artificial or are simply impractical. Or who likes to swallow pills or take tablets?

Inspired by the popular taste and shape of the gummy bear, Kaan experimented for years to condense the efficacy of biotin and vitamin-based hair supplement remedies into a convenient, delicious and, most importantly, effective gummy bear.

He spent three years developing the first high-dose vitamin complex in the form of gummy bears, which was launched in 2015.

IVYBEARS® WOMEN’s & MEN’s HAIR VITAMINS support healthy hair growth and strengthen natural beauty from the inside.

IVYBEARS® Beauty Vitamins are now not only available for beautiful hair for women and men, but also ensure radiantly beautiful skin with IVYBEARS® Vibrant Skin, strengthen the immune system with essential vitamins with IVYBEARS® Women’s Multi, promote the natural sleep balance with IVYBEARS® Restful Sleep and give IVYBEARS® Energy Boost strength for the day.

True to our IVYBEARS® philosophy: just snack yourself beautiful!

Simply beautiful snacking!

True beauty comes from within

IVYBEARS® are the new generation of beauty vitamins. The fruity gummy bears provide delicious vitamin fun. Simply BEAUTIFUL snacking!

IVYBEARS® Beauty Vitamins are fruity gummy bears packed with high doses of vitamin complexes. The innovative vitamin bears naturally support beauty and well-being from the inside and are also insanely delicious.

IVYBEARS® were designed to support a healthy and vitamin-rich diet in stressful everyday life and simply make you even more beautiful. And the best thing is they are simply so delicious to eat, because who doesn’t prefer gummy bears to tablets? Two fruity bears a day help to compensate for vitamin deficiencies and, depending on the variant, ensure beautiful hair, radiant skin or increase well-being and thus ensure beauty from within.


Our Ivybears philosophy

Our gummy bears formulas are 100% developed in Germany according to high quality standards together with beauty and health experts and produced under strict controls.

  • 100% free from titanium dioxide!
  • Vegan, gluten-free, soy-free, sorbitol-free, halal, kosher and not tested on animals
  • EU certified and approved ingredients
  • Designed and made in Germany
  • Approved by the German Federal Ministry of Food and Health and the European Ministry of Food and Health.
  • Europe’s best-selling vitamin gummy brand!


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